Nyden, the H&M brand for millennials that is already sold out

Nyden, the brand that wants to create a follower and collaborative community of millennial launches online the first set of 4 T-shirts Nyden is only online since April 3 (2018) and has already sold-out one of his 4 T-shirts in the men’s collection: specifically, the No. 4 with the big logo written on it. Nyden…

Nike, Zara and H&M are the fashion brands with the highest value

The top brands in the field of sportswear and low cost fashion stand out in the ranking drawn up by Brand Finance for 2018 2018 started a few months ago but there are already those who have very clear ideas on the trend of the fashion market. Brand Finance, a British consulting company that analyzes…

H&M sales down. Goodbye low cost?

H&M, the fashion fast fashion giant that has launched the capsule collection with the most prestigious prêt-à-porter brands all over the world, seems to be in difficulty: the strong drive towards digitalization will help it to get out of the bad waters where browse? If the warehouses remain full of unsold goods, the price of…

H&M Global Change Awards 2018, here are the winners

Smart stitching from food crops, 3D-shaped clothing, recycling processes and biodegradable garments that bring health benefits: the Global Change Award accelerates circular fashion Consumer models are changing; global resources are running out; technological developments are allowing new innovative efficiencies. The Global Change Award launched in 2015 by the no-profit H&M Foundation is born on these…