In 2015, with the launch of the first Apple Watch, hi-tech enthusiasts had spread the opinion that the era of smartwatches would officially open and that, at the expense of it, it would be the market for non-smart watches. It took little to understand that the championships in which these two realities play are distant from each other light years. However, H. Moser & Cie, a Swiss watchmaker with a long tradition behind it and an undisputed savoir faire in making complicated movements, shortly after the launch of the first Apple Watch decided to respond in its own way (ironically) by launching its first Swiss Alp Watch.
A concept watch with a square case with rounded corners, which could recall the one also used by the Cupertino-based company, and which was announced as a model capable of doing just one thing: mechanically marking hours and minutes by showing only the two hands on the dial and removing indices and even the brand logo from the surface.
A project that has had a great response and that has liked so much to be replicated year after year in different variants. The latest is the new Swiss Alp Watch Minute Repeater Concept Black, which shows a flying tourbillon at 6 o’clock on the dial. That’s it. No hands. What about the time? You have to listen to the sound of the minute repeater that is operated with a side lever on the platinum case. Unfortunately, this experience is not intended for everyone but for one person, since this model is a unique piece.