A new chapter for Tommy Hilfiger. The brand unveils the new Tommy Sport clothing line, which mixes the brand’s American DNA with the best athletic designs. The garments are performance-oriented, built to achieve optimal movement during sporting activity and intended for a generation of consumers who approach the world of fitness and wellness.
“The active lifestyle has become a real lifestyle and has changed the way we dress, and in particular that of future generations, always looking for models that fit their spirit on-the-go,” explains Mr. Hilfiger himself. “Clothing must follow this trend and we are responding to consumer expectations with Tommy Sport, a collection that mixes iconic pieces from our archive with cutting-edge sports fabrics”.
The spring 2019 collection, available in the monobrand stores, on tommy. com and through a network of wholesale partners from February 12, is available in essential items of activewear between T-shirts and shorts. Its fabrics are water-repellent and stretchy.