Without betraying its history, Breitling repositioned itself with the new catalog of watches presented in London, consolidates successful partnerships and launches new ones. The hashtag #squadonamission sums up the contemporary vision of the Swiss brand: luxury and action. Men and women of style and together dynamic, for whom the future is already present. All aspects that we find in each of the Breitling watch collections, from the iconic Navitimer to the elegant Premier models, to the very sophisticated watches resulting from the well-established partnership with Bentley, up to the sensational Superocean Héritage, conceived together with the Outerknown brand. The maison’s mission then caresses the sky with the acclaimed Jet Team Breitling of acrobatic flight, challenge the waves of the ocean with the star of the surf Kelly Slater, reminds us that there are a thousand solutions already today to improve life on Earth with the ‘explorer Bertrand Piccard and summarizes the whole joie de vivre with four stars, testimonials of elegance, intelligence and commitment, such as Charlize Theron, Brad Pitt, Adrian Driver and Daniel Wu, protagonists of the campaign directed by Peter Lindbergh.
The spirit of “Grand B” has always been pioneering, the maison has crafted timepieces capable of opening new horizons in the planet of watchmaking, with sophisticated mechanics and materials, marrying Performance and Beauty (capital letters are not typos). A tradition , therefore, that of Breitling, which naturally led the brand to also marry a vision of the sustainable world. “Today if you’re not environmentally friendly,” says Breitling CEO George Kern, “you’re an idiot.” How can you not agree with him? Being cool today is not only having a cool watch, but having a positive vision of the future. To dare, set goals for which to work in a team. Like in a big and bold fashion house.
We were, therefore, literally dazzled by the new Superocean Héritage II Chronograph 44 Outerkonown, with a black steel case with DLC coating and the NATO strap in ECONYL® thread, a regenerated plastic material produced with waste nylon, like that of fishing nets, coming from oceans from all over the world. And even its packaging is made entirely from recycled materials. The style, the real one, is bringing the future into the present.