The collection of the Swedish brand designed by Jeremy Scott will be in stores from November 8th.
The collection of Moschino for H&M, in stores since 8 November, is spectacular, excessive, but also nostalgic, and even the presentation parade in New York gave this impression. The tribute to the 90’s and the culture of the image of Moschino’s creative director, Jeremy Scott, materialized not only in the creations on behalf of the Swedish giant, but also in the supermodel that closed the show: Naomi (of the surname need). She closed a fashion show that turned into a party.
The whole show was a mix of modernity and nostalgia, with models descending from a Broadway musical staircase but ending up on a street, the place where Jeremy Scott loves fashion. Front row guests also seemed to witness this inter-generational love promoted by Scott, with Paris Jackson and Frances Bean Cobain representing the legacy of two 90’s myths, Michael Jackson and Kurt Cobain + Courtney Love. There were also Coco Rocha, Marc Jacobs and Miles Richie.
The Moschino fashion show for H&M
After the show, the set changed and became a dance floor, with Diplo at the console. The catwalk has become a dance floor, which is a bit like the festive idea of fashion imposed by Jeremy Scott on his brand and in the creative direction of Moschino.
H&M also took the opportunity to set up a pop-up shop where to buy the previewed Moschino [TV] H&M collection, and a virtual area where the Magic Leap One was catapulted into a television set to look at the collection in a new way. For those who could not wear the viewer, here is the collection.
The H&M men’s collection by Moschino