Times Square, New York, the atmosphere of the lights of one of the landmarks of the Big Apple rebuilt in detail in a shed at Pier 86, not far from Brooklyn Bridge. This is where the presentation of the Moschino(tv) H&M collection, designed by Jeremy Scott Creative Director of the Italian brand since 2013. On a catwalk similar to a street, a place par excellence where Jeremy loves to see his creations worn, has staged worn the collection, among the many models and models, the sisters Gigi and Bella Hadid (also present Brother Anwar), Winnie Harlow, Candice Swanepoel, Joan Smalls, Naomi Campbell.
Every look is a pure celebration of Jeremy Scott’s passion for the brand’s legacy and reveals the strong pop energy he himself has infused into the brand: “I tried to put together the ingredients that everyone expected to see in one of my fashion shows, mixing cartoons and street style, with countless sparkling elements of the hip-hop world to create a 100% Moschino look, “says Jeremy Scott himself.
The result is a mix of garments that go from the down jacket covered with golden sequins, a black hooded sweatshirt embroidered with gold chains, super oversize jeans, leather pants, biker jackets. The iconic Moschino logo is the hallmark of the entire collection and merges with that of MTV. M[tv]OSCHINO captures the movement of pop culture, with embroidery on hooded sweatshirts and organic cotton T-shirt. At the same time, the cute new H&MOSCHINO logo appears on items such as organic cotton T-shirt or on the waistband of boxers with the classic printed chain leopard print.
The capsule will be available from November 8 in about 240 stores worldwide and online at hm.com.