The review of Diane Pernet on short films dedicated to fashion arrives in the Eternal City with the contribution of Bulgari.
ASVOFF, the first fashion short film festival conceived by Diane Pernet, an icon of international fashion and digital pioneer, is 10 years old. For the occasion, from tomorrow and until October 22nd, with the curation of Alessio de ‘Navasques, ASVOFF will celebrate in the first edition of Videocittà, the widespread event dedicated to industry and cinema professions. The spaces of Palazzo Altemps, home of the National Roman Museum will frame the event that has also received the support of Bulgari.
“The Roman edition of ASVOFF is a tribute to the Eternal City through innovative audiovisual languages”, commented Jean-Christophe Babin, CEO of the Bulgari Group. “The magnificent scenery of Palazzo Altemps will offer a magical union between the art of yesterday and that of today: Rome will once again be an inexhaustible source of inspiration”. Three days will be very dense thanks to a program full of events, screenings, meetings, and a project dedicated to independent publishing.
It’s not all. To celebrate his return to Rome, after being hosted in prestigious institutions and important international events, ASVOFF has launched a special video contest, a competition dedicated to the Eternal City and its strong link with the visual arts, costume and image on the move from the theme Your personal love affair with Rome. The best shorts will be judged by a jury composed of personalities from the world of art, fashion and cinema, including Japanese actress Rila Fukushima, fashion designer and DJ Pam Hogg, model and chef Cuba Tornado Scott, the artist and filmmaker Pierre Bismuth, curator of the Italian Pavilion at the upcoming Venice Biennale Milovan Farronato, actor Alessandro Roja and film critic Marco Giusti.
The award ceremony will take place during the last evening of the festival, on the occasion of the Ceremony Awards, on Monday 22 October. This anniversary will also be an opportunity to discuss and reflect on issues related to the fashion world, on the new expressive languages of the contemporary, always through the privileged gaze of fashion, photography and cinema. Finally, there will also be space for Indipendent / Rome, a project dedicated to independent fashion magazines. A sort of choral installation, dedicated to the many faces of non-mainstream creativity.
Frame, slide show, video, projected like a film that unfolds inside the rooms, will give life to a moving palimpsest, in which classic and contemporary, harmony and extravagance, reality and fiction are offered to the visitor’s gaze in the name of an inspiration that is always renewed.