Pitti Uomo 94, day three. The most important event dedicated to the menswear universe is getting ready for another day full of events, performances, presentations and shows.
10.30 am – Scandinavian Man Panel: In Search for a New Masculinity – P.O.P. Arena, Fortezza da Basso – An interesting meeting with some representatives of the fashion community to discuss the concept of masculinity and how the image of man has changed in recent years.
11.00 am – If you have not yet visited it, we would like to remind you of the exhibition Herno Library in Stazione Leopolda which traces the 70th anniversary of the brand and celebrates its iconic innovative garments.
At 12.00, at the headquarters of Istituto Marangoni in via Tornabuoni 17, the meeting with Sara Sozzani Maino at the end of the New Challenges project, fruit of the collaboration between Istituto Marangoni and Vogue Talents. At 2.00 pm, Ermanno Scervino, Brand Ambassador of the School of Florence, will also be present
3.30 pm – MINI FASHION Cocktail in Piazzale delle Ghiaia with Dj set by LADY VIOLET.
4.00 pm – Scandinavian Man Panel: The New Retail Logic – How e-commerce is Disrupting Menswear – P.O.P. Arena, Fortezza da Basso. Another particularly stimulating and current debate. Menswear is recording the fastest growth in online purchases. It is discussed with the main operators in the sector. Also at 4 pm at the Octagonal Room, Corneliani unveils its CC Collection collection. Dj set by Alessandro Leuci
5.00 pm – Oriental atmospheres at the BED j.w. FORD, label founded in 2010 by designer Shinpei Yamagishi and became famous for its innovative concept of menswear that mixes sartorial, design and layering. At the Stazione Leopolda, by invitation.
At 7 pm the appointment signed by Giorgio Armani, is in Via de ‘Tornabuoni 83r, on the occasion of the opening of the new boutique. The Giorgio’s party with live performance by Morcheeba will follow at Palazzo Pandolfini. DJ set by Sergio Tavelli. By invitation
8.00 pm – The latest news from the Montblanc brand, including the MY4810 Luggage Collection, will be unveiled at the Limonaia Corsini. Cocktail party and special DJ sets by Tinie Tempah & Simone Sassoli. By invitation
Finally, at 9.00 pm, if you are a Foo Fighters fan, do not miss their concert at the Visarno Racetrack on the occasion of the Florence Rocks.