Damir Doma, happy to have been chosen by Rossignol for a stylistic advice on the Urban Mobility line, has interpreted in an original and personal way the ultra-centenarian technical expertise of the French brand in athleisure, enriching the collection with street style quotes. A bridge between the heritage of the brand and a more modern and high-tech contemporary vision of the product.
The garments are the perfect blend of functionality and aesthetics, sporting and urban lifestyle, thanks to the latest generation of high-performance fabrics by Reda Active; made of wool, with nylon membrane, breathable and insulating, they have been designed to protect against wind and sun and to accentuate, thanks to the photo-reflecting properties – through a membrane of fluorescent pigments that allow the fabric to charge with the sun’s rays and gradually release the light in the dark – the visibility of the garments in every type of light. Knitwear reinterprets the graphic concept of the ski bands in contrasting tricot work, while the Rossignol tricolor adds an iconic reference to the 80s inspired suits. The graphics Hero and Soul 7, transferred from Rossignol’s best-selling skis on sweatshirts and t-shirts, evoke an immediate parallel between the speed experienced at high altitude and that pursued through the streets of the city.
Regarding the second line, Mountain Mobility, this was created to meet the needs of lovers of sports typically outdoor such as hiking, trekking and trail-running. Ultra-performing garments, made of quick-drying elastic fabrics, completely breathable, insulating and water-repellent, that do not leave out the attention to style and elegance. The Mountain Mobility proposal also includes the pack-size backpack with an ergonomic design, equipped with multiple pockets and key clip, foldable in a mini pouch to be hooked to the belt with a carabiner.
We met the fashion designer Damir Doma to show us something more about his style and the collection created for Rossignol.
Your style was initially labeled minimalist. Then, over time, it has become softer, richer and more colorful. What do you need this change for?
It often implies that turning to a wider audience will become more “commercial”, even if today it has become much more difficult to say what is commercial and niche. When I think of my style, I like to call it a poetic minimalism; something different from what you usually have in mind, the legacy of the 90s and typical of brands such as Helmut Lang and Jil Sander. The old concept of minimalism is no longer something desirable from society. I think we must go further and discover a new type. My idea about this style is something warmer and more poetic.
The sportswear market has evolved strongly in recent years and has influenced so much the fashion world to become the focal point of many collections of luxury brands. How do you explain this growth and evolution?
I think it is a trend now deeply rooted in culture and modern society. The way we live today has changed a lot compared to twenty years ago. Today it is all based on the concept of optimization; in relation to time, to what we eat, to the way of life … Our society is obsessed with sport and the way we dress. And I think that what we see in the fashion world is a simple consequence. There is a major cultural change taking place and this is having an important influence in all fields, not just in fashion.
How was the Urban Mobility collection born, inspired by the world of e-mountain bikes you created with Rossignol?
In one way or another I identify with both words, “Urban” and Mobility “. In my vision the urban aspect is always very important and, as regards the word mobility, I link it to the concept of travel. And traveler. It was easy to get excited about the theme of mountain biking because it is an activity that I practice. And for this reason it was easier to approach this world and immediately understand its stylistic needs.
How have you been able to combine your aesthetics with the heritage of the brand?
Not being a collaboration between my brand and Rossignol, I set myself as a stylistic consultant of the brand trying to understand what their DNA was, that of a historical brand immediately recognizable through its products, and to where I could push myself with my style.
The theme of urban mobility and a more sustainable approach to life, from the use of electrical machines to bike sharing, to the theme of recycling, is more current than ever and naturally also affects the fashion market that we know is one of the most polluting. What kind of approach do you have towards these issues?
It is a very important question to which we have to give answers both as managers of fashion brands and individuals. Brands create what individuals buy. We have been talking about these issues for several years but personally I think that only from the last season we have seen a significant and real attention to issues related to ecology and sustainability. I always felt that this trend was a sort of marketing operation but lately I have to admit that the intent of many brands (for example those who have banned the animal hair from their collections) seems sincere. Then there are many designers who use recycled material and this is a positive thing. There are many opportunities, in fashion and in other fields, that offer the possibility of creating eco-sustainable products.