Il Bisonte, a historic Florentine company, creator of leather accessories, famous for the use of vegetable tanned cowhide, has collaborated with Fujifilm and DHL to present itself at the 94th edition of Pitti Uomo with a unique story in pictures.
The project stems from the idea of showing the brand directly to consumers who, through their experience, are able to give a personal interpretation of the brand’s products. The protagonists are twelve Instagrammers from Europe, Asia and America, with different life experiences: travel lovers, families, photography enthusiasts, modern cowboys.
The twelve chosen have received, through DHL, a box containing several accessories with the only request to make ten snapshots in return, hence the project name #1BOX10SHOTS, and the indication to represent the bags, agendas and small leather goods in pictures of the newspaper, telling the brand from its point of view.
The result is surprising and shows what stimuli and how much imagination can come from different minds when they are given carte blanche. The 120 shots depict the Il Bisonte products, sometimes in the foreground, in studied shots: on the tables of a bar or on the train; other times in unexpected situations: dangling from the mouth of a horse or on a dog’s leash.
The photo collection will be exhibited from 12 to 15 June in the garden of Villa Vittoria in Florence in the special exhibition curated by Felice Limosani inside a spacious container. Through the photo and video path you will be able to know the Instagrammer profiles and interact with them on Instagram. It will also be possible to apply for the next edition of #1box10shots.
Sofia Ciucchi, CEO of Il Bisonte, said: “There are many marketing studies to identify the typical consumer, his use of the brand, his vision and point of view. With #1box10shots we have created the most modern and innovative brainstorming: the most original and spontaneous vision of Il Bisonte in the hands of ordinary people around the world, made spectacular and exciting thanks to the great power of images “.