The most important men’s fashion event, worldwide, Pitti Immagine Uomo, organized every year in Florence at the Fortezza da Basso, opened its doors today, Tuesday 12 June. The theme of this edition is P.O.P Pitti Optical Power and the invitation is to observe with optimism everything that surrounds us starting from a new perspective. We at Alexander Simon Martinez, as we are now used to do for each edition, throughout the period of Pitti Uomo 94 (12-15 June) we will reveal all the events, fashion shows, exhibitions and live performances not to be missed.
Here’s what happens today:
10.30 am – The starting whistle coincides as usual with the official opening ceremony at Palazzo Vecchio in Piazza della Signoria. And then on, at the Fortress, for an exciting series of events.
12 pm – To cool off a little ‘obligatory stop at the cocktail “Freeze The Summer” offered by Moon Boot (in collaboration with Nio).
At 14.00 – do not miss the meeting with the TV street artist BOY, famous for having portrayed the kisses of Di Maio and Salvini, Renzi and Berlusconi, Trump and Clinton, etc.
. He will be present at Pitti with the MOA Master of Arts brand: live performance in Fortezza and presentation of his first limited edition sneakers collection. For fans of the two wheels we point out the meeting at 2.00 pm in the Armory with the pilot Danilo Petrucci and the Moto GP Ducati Pramac team.
2.30pm – 4.30pm The Diadora brand revives the vintage style of 80’s and 90’s sportswear at the Cavaniglia Pavilion through its new collections for next summer. The CEO Enrico Poletti Moregato and the singer-songwriter Federica Abbate will be present.
From 3 to 6 pm you are all invited to celebrate the 45th birthday of Pepe Jeans London. Cocktails and Djset with @albertmarzinotto. Approximately in the same time slot (3.00 – 5.30 pm) another yet expected MINI event is staged. In piazzale della Ghiaia. Cocktail with Dj set by STEPH ORKID. At 4 pm we talk about sustainability at the Scandinavian Man Panel: Sustainability – a Movement to Disrupt Fashions Eco Systems (P.O.P. Arena, Fortezza da Basso) with representatives of the most influential men’s fashion brands and innovative startups. Speaking of ecology, the new totally biodegradable membrane Reda Active LIFEPROOF will be unveiled to the public at 4 pm at the Sala della Ronda.
4.00 – 6.00 pm Various events to brighten the aperitif time. From the presentation of the CC Collection by Corneliani at the Octagonal Hall, to the Franklin & Marshall event which unveils its new capsule collection in collaboration with Sfera Ebbasta and K-Way at the Pagdiglione delle Ghiaia.
At 6 pm the Pitti Immagine Discovery Foundation presents FANATIC FEELINGS – Fashion Plays Football, an exhibition curated by Markus Ebner, founder of the German fashion magazines Achtung Mode and Sepp Football Fashion and the contemporary art critic Francesco Bonami. At the Complex of Santa Maria Novella in Piazza della Stazione, 5.
6.30-9 pm: Herno celebrates its 70th anniversary at the Stazione Leopolda with the exhibition Herno Library that will cover the iconic pieces and the history of the brand. At 7 pm, an event that will attract many nostalgics of the ’80s: FILA x SOTF (famous Florentine shop of trendy sneakers mostly limited edition) in Via Tornabuoni 17. Cocktail and dj set by Double S.
7.00 pm – One of the most anticipated events is, once again, signed by Gucci. In Piazza della Signoria 10, two new rooms of the Gucci Garden Gallery will be unveiled. By invitation
10.00 pm – To end the evening at best, here is the “L’Uomo Vogue x MINI FASHION” party at the Serre Torrigiani. An exclusive event to celebrate the 50th of the famous fashion magazine.