The Woolmark Company, the global authority of Merino wool, promotes the best emerging talents in the seventh edition of the International Woolmark Prize. More than 300 emerging designers from over 46 countries were candidates for the 2018/2019 edition, the semi-finalists were selected by a committee of eleven experts in the field of fashion. The 42 designers have been chosen for their originality and innovation of their brands and will have to present themselves in July for the semi-finals of the competition in Hong Kong, London and New York.
From the new tailoring proposals, closer to the new generation to the free expression of the self. Candidate stylists are keen to promote their personalities and the campaigns they care about most: such as unisex fashion and the use of the most modern technologies of tissue manipulation. Tony Liu and Lindsey Schuyler, co-founders of Diet Prada, hope that the award “will guide all designers to continue towards innovation and give a further boost to their activities”.
The chosen ones, who will be 12, will participate in the global final of the Prize during one of the fashion week in early 2019. Each finalist will receive a financial contribution of about 45,000 euros to invest in their capsule collection and training sessions. Two winners: one for the menswear category and one for womenswear. They will win a prize of about 130,000 euros each and the promotion at global level in the boutiques participating in the initiative. For the second time, the Innovation Award will also be presented worth around 65,000 euros. The great merit of the International Woolmark Prize is that all the finalists are offered commercial support and mentoring, just to show that the prize is born to guide the best emerging talents to fully express their skills. The International Woolmark Prize is, in fact, a long-term program, designed to support designers throughout their career, inviting all 42 semi-finalists to attend several workshops to help them sell their dreams. Many workshops will be specialized in the development of fabrics and work processes, to improve the impact of the collections on the environment and the comfort of the wearer.