Gucci launches the new DIY project – Do It Yourself – that will allow customers to customize Ace sneakers and Ophidia bags on e-commerce
Gucci announces a new DIY personalization service – Do It Yourself – to allow its customers to express their creativity on the Ophidia shopping bag and the Ace sneakers. The service is available online and works through an interactive app that allows you to create and view a personalized item.You can choose your initials in a new Gucci DIY alphabet, specially created in a distinctive, contemporary and sinuous shape. Once selected, the letters can be applied to the Ophidia shopping bag, which is made of the classic GG Supreme fabric, with a double G gold metal finish, green and red web ribbon on the front and back, brown leather trims and handles. And again you can choose between leather, caiman, python and felt with crystals for the letters of the Gucci alphabet to be applied in large format on the bags, front and back. The same decorative detail with the initials is also available for Ace sneakers (a letter for footwear).
The letters are fixed with two button patches, available in a wide range of materials and color combinations: bright red, green, yellow, pink or black leather; python in red, green or dark yellow; silk tassel in fuchsia or gold, and black felt edged with crystals. The sneakers have blue and red stripes typical of the Maison and finishes on the heel in red and blue metallic leather.
The new DIY accessories will be sold in special packaging printed with the inscription ABCDEFGucci.