Fred Perry launches the retro-sportswear collection

The stylist revolution in the tennis world of the second half of the 70s inspired Fred Perry’s Sport Authentic collection

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Few people know that behind the symbol of Fred Perry‘s laurel wreath embroidered on clothes was the entrepreneurial idea of a great tennis player, Frederick John Perry. So important for the history of tennis that had to pass a good 77 years before another English tennis player after him won the prestigious Wimbledon tournament. Tournament that won three times and for three years in a row: in 1934, 1935 and 1936.

So it is not surprising the sporting heritage of this 100% English brand. After recovering Richard Gilmor in his new position as Executive Director, Fred Perry for Spring 2018 launches the Sports Authentic capsule collection for both men and women. A capsule dedicated to the second half of the 70s. These were the years that marked a new style of sportswear in which bright and bright tones colored every type of look in this sport.

The Sports Authentic collection reinvents the original Fred Perry pieces of this precise historical moment, offering the best of retro sportswear. Thus, for example, the ringer T-shirt is distinguished by a contrasting crew neck and cuffs with a track tape of laurel wreaths along the sleeves. And the position at the center of simple T-shirts and sweatshirts makes the laurel wreath the absolute protagonist of this collection. A collection that winks at the spring thanks to the use of new colors: chrysanthemum, pale red, navy blue.

























































































































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