They said so, and now it’s time to celebrate: Birkenstock and Rick Owens celebrated the opening of the BIRKENSTOCK BOX X RICK OWENS in Los Angeles with a party organized by Michèle Lamy (wife of Rick Owens) and Stefano Tonchi (Editor -In Chief of W Magazine). The Birkenstock Box, called La Box, is composed of two overlapping cargo containers and transformed into a retail space that is recreated and personalized according to the artist’s taste – in this case Rick Owens – who collaborates locally with the German footwear brand. orthopedic inspiration.
The numerous guests were welcomed for a revival music evening at Les Deux Cafe, the famous Hollywood bar run by Lamy in the 1990s. The guests were invited to enjoy foot massages with Birkenstock Natural Skin Care products while they were delighted with live NTS radio music. In addition to the collaboration products, the BOX contains a ready-to-wear capsule line designed by Rick Owens.
The collection will be available exclusively at the BOX until April 21st, while the sandals reworked by Rick Owens are available on the Birkenstock e-store.