What meeting point could a wallpaper with K-Way have? No one, if not for Simone Guidarelli, who has been working for the most important fashion magazines for years (Glamor, Harper’s Bazaar, Vanity Fair) and with the big names in photography (David Bailey, Giovanni Gastel, Douglas Kirkland). These creative relationships led him to create his own lifestyle world. A Cabinet des Curiosités that collects all the research of the stylist to give life to a new gestalt poetics. The first goal was the realization of the project of walldesign that is fabrics and wallpapers as was used in the 700. An idea that comes from the visit of the Brandone Fund, the largest Italian archive of textiles.
After a year of work for the creation of jacquard with ostriches and carnations, the 2018 Salone del Mobile was the occasion for the launch of the K-Way project for Simone Guidarelli. A real co-branding, in which the fashion stylist from the Marche region has been able to use for the first time its jacquard print transposed on the K-Way Le Trai 3 model-icon.
0 Claude. “I like the idea that you can feel the soul of drawing even with your eyes closed,” says Guidarelli, “an assembly in an ironic key, but always in a context of very high quality”. In two different color variations, that is on white or petroleum green, the head of co-branding K-Way for Simone Guidarelli is already on sale exclusively in the Milanese and online monobrand.