Very few brands in the world can boast a long history of success. Brooks Brothers has the privilege of being among those. The fashion brand made in the USA has in fact celebrated 200 years and to celebrate such an important anniversary has organized an exclusive party in its flagship store in Via San Pietro all’Orto in Milan. Many friends, prominent personalities and loyal customers came to the event created in collaboration with Riccardo Pozzoli, a young entrepreneur and Italian upper start known for co-founded The Blonde Salad and today also Creative Director of Condé Nast Social Talents. A GQ Riccardo (who spends most of the year in the States) has told that he has always been an admirer of the brand, symbol of the American elegance par excellence and that his favorite items of the American brand are the button down shirts and blazers. “Brooks Brothers is the perfect combination of tradition and innovation. A brand with a young and modern spirit that has been able to remain faithful to its identity and to those values that have made it an icon in the world “.
Special guest of the evening the Inter players – Brooks Brothers is the Official Footwear and formalwear the Nerazzurri – Rafinha, Lisandro Lopez, Dalbert, Vecino, Cancelo and Gagliardini, accompanied by the CEO Antonello, the vice president Javier Zanetti, the sports director aid and by the technician Spalletti. To welcome the guests, the landlord, ceo Emea of Brooks Brothers, Luca Gastaldi, to whom we asked some questions.
What are the secret ingredients to make a successful business model like yours?
“The goal we have achieved is truly remarkable. We represent the oldest fashion brand in the world. Two factors have made it possible: the passion that the company has always put into doing its job and care for the customer. We have always been very careful to preserve our history and the legacy that our predecessors left us, but at the same time we have always looked to the future, we have been an anticipation of fashions and trends and we have always listened first of all the wishes and needs of our customers.
In terms of style, how has your brand changed in the last few decades?
We have always invested in research in terms of design and raw materials. All the fabrics we use are exclusively of the highest quality. We have worked over the years on fit and proportions; made lighter, performing, comfortable jackets and work clothes. We have kept up with the times to offer the customer a style that was always contemporary.
If you had to choose the garment that absolutely represents masculine elegance?
A sporting champion who particularly esteems and would like to dress?
The tennis player Roger Federer