Arena launches the collection for running and gymnastics

Light and breathable garments, made with water resistant and water-repellent Max Dry technology: Arena leaves the pool to follow its fitness swimmers

Arena, the most used brand in swimming pools, has studied the personal attitudes of its consumers and has understood that those who swim also practice other non-aquatic sports, especially running. For this reason, he decided to accompany his fitness swimmers even out of the tanks. After 45 years of activity in swimwear, the brand of the three lozenges debuts with its sportswear collection offering a full range of products that cover all wellness categories. The three cornerstones of the collection are comfort, breathability and quick drying with the precise desire to eliminate the annoying feeling of cold after each activity. All this is made possible by the fabric made with Max Dry technology that rapidly expels the sweat through a series of micro channels. The Arena sportswear collection for the next cold season is divided into two lines, Arena Run and Arena Gym.

ARENA RUN – is the line for lovers of running. It consists of men’s and women’s clothing available in black and white, to which the fluo red and soft green variants are stronger and brighter for better visibility on the road thanks to the use of reflective elements. Complete the offer the windbreaker jacket, with zip and prints

ARENA GYM – is the line designed for indoor training in the gym. Arena combines solid colors with all-over prints reminiscent of the pool collection as camou blueberry and camou soft green: a sort of common thread among the various sports. The line also includes the sweatshirt and the pants spacer, made with a fabric visually similar to the neoprene but softer and able to guarantee the body dry and pleasant body temperature.

COCOON – is the capsule designed to warm up pre and post swimming competition muscles. It consists of pants and jacket characterized by the typical colors of the brand, black and cyan. The jacket has a padding on shoulders and bust that helps maintain a pleasant body temperature, and incorporates a zip around the sleeve to regulate body temperature. On the other hand, the trousers have fabric inserts made of water-repellent materials on the back and on the knees; in addition, they are equipped with a side zipper that runs through the leg to quickly remove the trousers without lifting the feet.

At the launch of the Sportswear collection, Arena will collaborate with Urban Runners: a club of passionate Milan runners born in 2014. To all their members, Arena will provide the official training uniform that will consist of t-shirts, tank tops and coordinated shorts. We just have to wish good training (dry) to everyone!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Article taken from https://www.gqitalia.it/moda/trend/new/2018/03/23/arena-lancia-la-collezione-sportswear-running-ginnastica/

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