Geox announces the re-opening of its X-store at the Eaton shopping center, the only mall in the central area of Toronto that boasts the presence of 230 international brands and over 50 million visitors a year. The renewed space joins the 26 single-brand stores already present in all the regions of the country, including four in Toronto. Within the space, which covers 80 square meters distributed on a single floor, all the patented collections and technologies of the brand are available.
The new X-Store, launched for about a year and applied until now to over 60 stores, highlights the marriage Breathing & Wellbeing unveiling an innovative and multisensory shopping experience in which the technology involves the consumer at 360 °. As? Thanks to elegantly integrated, dynamic and interactive touchpoints, which contribute synergistically to inspire, guide and assist customers during their store experience. This new concept reconfirms the primary role of technology that has always characterized the products of the Veneto company, owner of 35 different patents and 10 more recent patent applications, which guarantee breathability and impermeability of their footwear.