Diadora, back the B. Elite sneakers loved in the 80s

To present the P / E 2018 collection, the sports brand, which this year celebrates its 70th anniversary, has involved young and talented artists and influencers

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Passion, authenticity, audacity. These are the values that represent the “crew” made up of interesting and promising young creative talents of the moment, chosen by the Diadora brand for the new Powered by Defiance campaign.
Joan Thiele, Federica Abbate, Felipe Conceicão, Valentina Pegorer, Jack Saunders, Yxng Bane, all under 25, are the protagonists of the new project born to tell the spirit of the collection for spring/summer 2018; a group that reflects the values of the brand as the desire to get involved, the dynamism, the tenacity, the adventurous spirit and the optimistic gaze towards the future.

All the guys were proud to wear the iconic sports models of the legends of the past that today come back to the fore in a modern way to interpret the latest trends in street fashion.
Among these, the most loved shoe among those signed Diadora: the B. Elite, once worn by the most famous tennis players of all time and today at the feet of new generations.

The model retains the shape that made it famous, but returns to office with new colors and options in the B.Elite L.
As for the clothing items, the proposal is really wide and very cool. The streetstyle collection in fact is inspired by the ’80s, back in fashion in style, and offers garments like the track jacket or the polycotton overalls revisited and characterized by truly captivating colors and details.
The retro style of the past glories of tennis merge with research and stylistic innovation to create a truly original and exciting collection that has also won the protagonists of the POWERED BY DEFIANCE project.
We met some of them to get to know them better.
Valentina Pegorer – Born in 1990 in Milan, she is fascinated by dancing, television and acting since she was a child. After having participated in several advertisements as a child, she worked at Deejay TV and joined Claudio Bisio and Frank Matano in “The Comedians”. The fame comes, however, thanks to Beijing Express where in 2017 wins in pairs with Ema Stokholma. She would like to conduct new types of programs in the future to be able to “modernize” today’s TV.
What do you like most about Milan? In Italy, in my opinion, it is the most projected city in the future and unlike London, where I lived for a while, it is less confusing. My favorite places are The Prada Foundation, the Bicocca Hangar and the Apollo Club.
What relationship do you have with social networks? I follow them directly and I like to post photos, but only when I feel like it. I do not have to feel it as an obligation.
Are you a sportswoman? I practice yoga, climbing and I love running. With the dance I was confronted during the participation in the program “Dance Dance Dance 2” and this experience has shaped me a lot. Above all, he taught me the value of constancy. Even when I do not practice sport I love being comfortable and almost always wearing sneakers. I have a lot of them and my favorites are those high and bright colors.
Jack Saunders – London, began his radio tour with Fly FM, the student radio of Nottingham Trent University. In the summer of 2014 he joined Kerrang! Radio then moved to Radio X in 2015. Every month he organizes an evening of music called Hopscotch and invites some of the most interesting emerging bands to perform at The Social, in central London. The event has attracted the attention of prestigious magazines such as The Times, Guardian and Music Week and is fast becoming a highlight for new bands in search of visibility. In 2017, Jack collaborated with MTV and presented the UK Blog Awards.
Your biggest satisfaction? Having brought several youth bands to the fore. Their success makes me really happy.
What are your artistic dreams? I would like to become one of the greatest talent discoverers internationally. At the moment I’m not interested in becoming a record producer, I just want to hunt for talent.
The dive city would you like to live? I would like to live in Australia in the future. Where the environment, from the radio point of view, is similar to that of England, but the climate is quite another thing. London is really too messed up!
What types of garments do you prefer to wear? I love the leaders of the English street culture of the 90s. In particular, the jackets with zip as the track jacket by Diadora, a cult among the boys of the time that in recent years is back in fashion.
Felipe Conceicão – Genoese Vlogger, is one of the emerging stars of video production in Italy. Passionate about music and computer science from an early age, he makes the first video at 17 and is noticed thanks to Youtube. Among his latest works, the direction of the video clip “New generation kids” by Luca Cikovani, photography of the latest video of Benji and Faith “Love Wii-fi” and that of Leo Stannard feat. Chiara Galiazzo “Gravity”.
What relationship do you have with sport? I’m not a very sporty type even though I find it important to dedicate time to one’s physical well-being as well as one’s own passions and intellect activities. On the other hand, my favorite style is sportswear.
Do you love to travel? Where would you like to live? I like traveling the world but do not leave for short trips. I like to stay in a place to really understand the culture, the customs and the way of thinking of the people who live there. Currently I moved from Genoa to Milan but one day I would like to live in Los Angeles.
What are your future goals? I would like to become a successful director and give life to science fiction films or TV series that intertwine with the real world.
Yxng Bane – British rapper, grew up in Custom House, a district in the London borough of Newham. At 19 he is noted with the piece “Lone Wolf” published on Soundcloud. After collaborating with Yungen for “Bestie”, he launches “Fine Wine” feat. Kojo Funds and part for a long tour that sold out in different locations, including Dubai and Ibiza. With “Rihanna” he enters the top 40 of the United Kingdom last year and gets great visibility. Ed Sheeran complimented his cover of “Shape of you” which has depopulated on the web and currently has 16 million views.
Have you always wanted to sing? In my family, music has always occupied an important place. At the beginning I only had fun doing remixes and only two years ago I discovered a passion for singing.
Are you hyper-connected? Do you personally follow your social profiles? Before making music the social world did not interest me in the least, then I was forced to use the various Facebook, Instagram, etc .. to give visibility to my work and now I have a manager who takes care of it. But I have a good relationship with my followers and I’m happy to tell me about them.
Are you a sporty type? What are your favorite items? Years ago I played football and basketball, now I do a lot less sport but I’m always on the move. I love the suits and for the Diadora campaign I chose to wear the track jacket with white and black zip with gold logo. A perfect match with my golden necklaces.
























































Article taken from https://www.gqitalia.it/moda/trend/new/2018/03/20/diadora-tornano-le-sneakers-b-elite-amate-negli-anni-80/#!#%2Ffullscreen%2F0%2F1%2F

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