It does not matter whether you are millennial or FYO (forty years old), if you do not know what Farfetch is, you may have a mistaken idea of how fashion is moving. Here is the most important information for not making a bad impression in trend environments. Farfetch is a unicorn: this, at least, is the term used by financial media to indicate a start-up worth $1 billion. It is imposing itself in the international fashion system for its ability to combine the digital world (much loved by millennials) and physical stores. He took over the ownership of Browns in 2015, the legendary concept store in London; is developing a series of digital services for Chanel which – among other things – has purchased a minority stake; has brought the entire Burberry inventory online and will soon open an operating office in Dubai to manage the luxury e-commerce business in the Middle East.
But Farfetch – for those who buy fashion – is above all synonymous with special collaboration. Last in chronological order is the artistic collaboration NEIGHBORHOOD x Fragment Design: Japanese streetwear brand, the first; design studio, the second. The capsule collection created to celebrate Slumbers, the latest album by Hiroshi Fujiwara, presents the emblematic lightning bolt of NEIGHBORHOOD reinterpreted according to the graphic lines of the 80s trash metal designed by Fujiwara himself. Among the latest launches of Farfetch also collaboration trainers: sneakers too conceptual to be intended only for gyms. These include the Adidas by Raf Simons or the customized Nike Air Comme des Garçons. But the new London sneaker hub really has hundreds. Seduced by the online attractiveness also the Versace Medusa that show their spring-summer 2018 clothing collection in the digital showcase of the Portuguese entrepreneur Josè Neves. And the news is divided into daily and weekly terms: just to make you understand that fashion never stops!