Bally does not mean only mountain boots, stringed by the classic line and loafer; without forgetting accessories, bags and prêt-à-porter. Of course, the Swiss luxury brand was born in 1851, but starting from the 30s, it began to produce tennis shoes and gym shoes and then move on to football, basketball and golf. The passing of the years, however, has given the solid athletic forms new functions. So the trainers have changed their identity passing from the sporting competitions for which they had been conceived as an accessory of the desire raised in the most urban looks; the name has also been replaced, becoming sneaker. And once this new nature is acquired, Bally has conquered the urban hip-hop scene by positioning itself as a status symbol: long before it became a fashion, Slick Rick sings of “Bally shoes and fly green socks”, while Doug E. Fresh chooses to wear a pair of Bally sneakers on the cover of the album “Oh, My God!” (1986), before making them appear in the music video of “All the Way to Heaven” in a western style shootout with a pair of Adidas Superstars.
To celebrate this second life in the world of hip-hop music and follow up on the past fall collaboration with Swizz Beatz, Bally launches the Rétro Sneaker capsule collection, a taste of the SS18 collection. The 4 models proposed are replicas of Bally sneakers in vogue between the years 60/80 and will be the big-push next season. The first retro sneaker is called Super Smash, produced in 1965 represents the highest essence of the tennis shoe of the 60s. This model – like the rest of the rest – certainly has a vintage soul, but the technology is updated to the second millennium. So vulcanized sole, more comfort and is also available in the high top version. The second in temporal order is the Vita-Parcours of 1974. It is the most urban model of the capsule. Following the Galaxy, among the more sporty models, it combines premium suede leather with a breathable fabric and a sole designed to ensure traction. Finally, the Competinion of 83: has the same aesthetics of the original model but a technical sole to absorb shocks.