Omega opens a pop up store in Paris that sells only watch straps

The concept, the first of its kind in the world, is focused entirely on the colorful collection of Omega Nato straps

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If in the next few months you will be passing through Paris, in the Marais district has just opened a new interactive pop-up boutique signed Omega. But be careful inside it you will not find the classic watches of the maison but … the entire colorful collection of Nato straps.

Located in Rue Debelleyme, the shop has the main window characterized by a moving exhibition that shows all Nato straps available, while inside the store is equipped with a digital screen that allows customers to browse through the different options of straps available for your watch. Once the choice is made, the customer can pay through his phone and receive the new strap directly at home. Presley Gerber, one of the brand’s last ambassadors, also spoke at the opening of the pop-up boutique. As a tribute to the special relationship that binds him to Omega, Presley participated in the development of an exclusive “Presley Gerber” Nato strap available only in the Parisian boutique.

The black and leather denim strap features a steel closure and the name “Presley” engraved on the inside.

The “pop-up” boutique will be open for six months, during which the fashion house will present a wide range of different products that will alternate in the window. For the opening will be available straps linked to the flags of the nations to which is added, of course, the current collection that includes several variations, such as brown leather or striped nylon. Exclusive to the “pop-up” you can customize your strap.























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