De Rigo: my first 40 years

Attachment to the territory, attention to global markets, internal development of skills and trust in their house brands, plus a surprise: here is the first 40 years of De Rigo

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De Rigo, an Italian eyewear company, is 40 years old. And at this age, making an analysis of “who we are” and “where we want to go” is more than legal. For some it is the mid-life crisis, for others, it is time to build the future especially if the foundations are healthy. This is the case of De Rigo that as a small artisan company of Longarone – in 1978 it was called Charme Lunettes – has risen in the span of 4 decades to the international podium of eyewear. Now the Belluno company is managed by the second generation and is the only player in the international eyewear landscape to maintain a 100% entrepreneurial company structure. The leap in quality took place in the 80s with the launch of the two house brands Police and Sting, to which Lozza was added over the years.

And then there are collaborations with the world of fashion and luxury: from international brands such as Chopard, Givenchy and John Varvatos to prestigious Italian fashion brands such as Trussardi. Before his 40 years De Rigo has learned to manage the distribution of its products worldwide with 16 branches including the US and Australia. Italy has not forgotten; so much so that of the 3000 employees, the De Rigo group has about 1000 of them in Longarone, in the Belluno district of eyewear. Also in Italy the creative department is based. And we come to 2018. In the idea of giving back to others what life has given us, the De Rigo HEART Foundation (Health, Education & Art for Youth) is born. A project to support programs for personal growth, intellectual development and the promotion of art understood as creativity and self-expression aimed at children and young people. What to say again? Happy birthday De Rigo!

 

 

 

 

 

 

 

Article taken from https://www.gqitalia.it/moda/trend/new/2018/02/23/il-marchio-di-occhiali-de-rigo-compie-40-anni/

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