Labo.Art is a great example of fashion in which the function dominates the form. Yes, because in a Milan fashion week crowded with presentations, fashion shows, parties and exhibitions, the Milanese brand led by Ludovica Diligu chose to show itself to the public with a bike defilé. Garments made of natural materials and colors designed for a constantly moving clientele who respond to the traffic hysteria by moving around by bicycle. A practical gesture that praises slowness. To be understood not as a lack of desire, but an awareness to reinforce a personal balance increasingly under external attack and the pleasure of reflection.
Throughout the fashion week (until February 25th) the leaders of the FW 2018/19 collection will “parade” by bike through the streets of the city. They will cross the innovation design district, the area between Porta Nuova and Porta Volta. It will continue in the streets of the fashion district, the heart of the fashion week. And it will travel the streets of the Zona Tortona fashion district.
Each of the 7 bikes will be pedaled by a person dressed in the same color as the bike, and the colors of the collection will parade through the city creating a strong chromatic impact.
Also the choice of Taurus bikes for Labo.Art bike defilé was dictated by a strong sharing of the same values: synthesis of refined essentiality, attention to detail and great quality of the materials used.