Hide&Jack, the capsule in collaboration with Alberto Premi

A single running shoe is reinterpreted and declined in two versions that open up to numerous variations in detail

Hide&Jack, sneaker brand Made in Italy founded by brothers Alberto and Nicola Franceschi, has recently presented a preview of the SS2018, available in preview on its e-commerce.

The protagonist of this collection is a single model of running that has been revisited in a double key: more fashion (in raw leather and crocodile print chamois) and active (in suede mixed with technical rubberised and coated fabrics).

The reinterpretation of the running shoe becomes the perfect union between the concept of dualism, the essence of the brand, and the philosophy of the young and established shoe designer, who has always celebrated and revolutionized the concept of sneakers.
Sneakers with minimal lines that show their eclecticism and versatility through details: from the writing, exclusive of the sports model, to the color mix of the color chart.

The tones of acid green, rose, emerald and electric blue are accompanied by the softer ones of cream, white and taupe and the more classic ones of blue, black and gray without forgetting the touches of color and light orange, red and gold.

The result is a perfect balance of shapes, colors and technology, in which stylistic innovation and attention to detail become the manifestation of an urban culture in which sneakers are the absolute protagonists.




Article taken from https://www.gqitalia.it/moda/trend/new/2018/01/10/hidejack-la-capsule-in-collaborazione-con-alberto-premi/

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